Research

Gen Z & Millennial Indian Fashion Spending 2026...

Two cohorts now decide how India dresses. Gen Z is the largest generation the country has ever produced and already out-spends its share of the population; millennials, deeper into peak-earning...

Tier-2 & Tier-3 City Fashion E-Commerce in Indi...

For years, India's online fashion story was written in its metros. It no longer is. Tier-2 and Tier-3 cities — collectively "Bharat" — now drive the majority of e-commerce growth,...

Premiumization of Indian Fashion 2026: Premium,...

Indian fashion is premiumizing faster than almost any major market on earth. The signal is not one number but a stack of them: a mid-premium band compounding at ~25% a...

2026 Colour & Print Trends in Indian Fashion: T...

Every January the colour authorities publish their verdicts, the runways tilt one way or another, and a year's worth of wardrobes follow. 2026 is an unusually split year — Pantone...

Festive & Occasion Wear Market in India 2026: S...

India does not have a single shopping season — it has a calendar of them. From Raksha Bandhan and Onam through Navratri, Durga Puja, Karva Chauth and Diwali, the festive...

India's Handcraft & Embroidery Economy 2026: Ma...

Behind every hand-embroidered kaftan and gota-trimmed co-ord is one of the world's largest craft economies. India's handicraft and handloom sectors together employ more than ten million people, export billions of...